tbh
true beautiful honest
tbh – true beautiful honest is our first permanent hair color that creates authentic color results which enhance, rather than conceal the individual’s beauty. Illuminating the hair’s natural highs and lows for a healthy glow with a natural shine, tbh – true beautiful honest hair color adds shimmering powdery tones with subtle iridescent undertones and uses up to 92% naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalized service.